About Us

Welcome to Profine Food Store

We make some of the finest World truffle products.

Profine Food Stores Truffle Oil Salt Zest , inspired by the Passion Of food , is dedicated to purveying nature’s rarest gems to an exclusive list of hotels, restaurants, home cooking enthusiasts, and lovers of the world’s finest ingredients.

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History

Profine Food Stores was founded in 2015 by Banafshe Lahooti, who began working in the industry at age 22 with a background of food and chemical engineering, foraging for mushrooms in local kitchen in Clevedon – New Zealand. We started the business by buying fresh truffles from the local and overseas hunters and selling them directly to some of the finest chefs and restaurants in the New Zealand. 

 

Considering how popular it was becoming, we decided to start to mass produce truffle products as well. Our goal was to reach a larger market with all natural truffle products. This plan took several months, along with a lot of hard work.

 

Finally, our efforts paid off as we have since created a small business based in Auckland and Clevedon New Zealand. Because we poured our heart and soul into creating something from our passion, we see our business as our own child. we have enjoyed seeing it grow.

 

We truly believe that once you try these truffle products, you will be hooked. We are so proud of our products that we invite you to try it because we truly love to share our passion with others.
Our goal is to make truffles easily available not only to restaurants but also to food lovers or anyone looking for a great culinary experience. 

 

We aim to offer our customers the highest quality in all our products so you can create delicious, unique dishes with truffle ingredients you know, and some you’ve never tried before. 

Our Google Reviews

Nakyung Lee

I usually use olive oil and love truffle so the truffle olive oil is perfect! You can tell it’s made with good, organic olive oil, with a subtle truffle flavour that makes your dishes tastier. 10/10 recommend!

Stephen Cook

I tried the black truffle sea salt, it was fantastic, it brought an extra deliciousness to anything i added it too 🙂

Natasha Cameron

Tried the black truffle sea salt on fries and absolutely delicious! Will be trying as a steak seasoning next! Super quick delivery also

Skyfoodynz Skyfoodynz

We drizzled this white truffle oil over our pasta and it was absolutely divine! Rich, fragrant, and full of flavour. It added such a luxurious touch to a simple meal. Can’t wait to try it on risotto, veggies, and even popcorn. A new favourite in our kitchen!

Spectra Accounts

We recently tried Profine Food’s truffle oil at Spectra, and it added such a beautiful, earthy lift to our dish. While it’s not part of our regular recipes, it was a pleasure to experiment with and our team really enjoyed the result. Definitely a product we’d recommend for anyone looking to add a touch of indulgence to their cooking.

Koichi Tatsuta

Tried truffle salt woth Tempura. Salt taste was a bit too sharp for me, but I could feel truffle. Good on fries. I also look forward to trying with steak

Saigon Garden

Tried the truffle oil which is perfect as we got the 100ml bottle. Taste is delicious and flavourful as we added it to our fries and noodles to bring it to the next level. Highly recommend for those who want affordable and high quality truffle oil.

Have Questions? We’re Here to Help

What types of truffle products do you offer?

We offer a carefully selected range of premium truffle products, including black and white truffle oils, truffle salts, truffle powder, truffle zest, sliced truffles, carpaccio, and value bundles. Our products are suitable for home cooks, restaurants, chefs, and anyone who enjoys gourmet flavours.

Truffle oil is best used as a finishing oil rather than for high-temperature cooking. Drizzle a small amount over pasta, risotto, pizza, fries, eggs, vegetables, or mashed potatoes before serving. Truffle salt can be used to season steak, fries, eggs, popcorn, roasted vegetables, and many other everyday dishes.

Orders are generally processed on business days, Monday to Friday. Estimated delivery time is usually between 1 and 3 business days after dispatch, depending on your location. Orders placed on weekends or public holidays will be processed on the next available business day.

Many of our products contain real truffle pieces, slices, or truffle ingredients. As ingredients may vary between products, please check the product description and ingredient information on the individual product page before purchasing.

International shipping may be available depending on the destination and the products ordered. Please contact us before placing your order, and our team will provide a custom shipping quote where possible.

Please contact us as soon as possible if your order arrives damaged, incorrect, or incomplete. Include your order number and clear photos of the product and packaging so our team can review the issue and arrange a suitable replacement, return, or refund.